Friday, 26 October 2012


Assurant, Inc. is a holding company with businesses that provide a diverse set of specialty, niche-market insurance products in the property, casualty, life and health insurance sectors. The company’s four operating segments are Assurant Employee Benefits, Assurant Health, Assurant Solutions and Assurant Specialty Property.

The company, formerly known as Fortis, Inc., was spun off from Dutch and Belgian financial-services company Fortis Insurance N.V. in 2004. The company’s initial public offering on Feb. 5, 2004 at $1.76 billion was the fourth largest that year. In connection with the public offering, the company changed its name to Assurant, Inc.

Headquartered in New York City, Assurant is 285 on the Fortune 500 list of the largest publicly traded companies in the United States. It also is included in the Ward’s 50, which recognizes the top property-casualty insurance companies domiciled in the United States.


Assurant recently celebrated its 120th anniversary, tracing its roots back to founding of the La Crosse Mutual Aid Association, which was established to sell disability insurance in Wisconsin in the early 1890s. La Crosse Mutual Aid Association would later become the Time Insurance Company. In 1978, N.V. AMEV of the Netherlands acquired the Time Insurance Company (now Assurant Health) via its U.S. holding company AMEV Holdings, Inc. During the next 12 years, AMEV Holdings, Inc. would expand through acquisition, buying American Security Insurance (credit-related insurance); United Family (funeral insurance); Western Insurance Company (mutual funds); and Superior Insurance (auto insurance). In 1990, N.V. AMEV of the Netherlands acquired VSB Groep NV bank to become the Netherlands first financial conglomerate combining an insurer and a bank, creating Fortis. AMEV Holdings, Inc. was rebranded Fortis, Inc. in 1991. The business was subsequently renamed as Assurant and spun off from the parent company. 

Products and Services

In March 2010, Assurant Solutions and IBM unveiled a Real-Time Analytics Matching Platform (RAMP) to improve call center performance. RAMP is an application that works by analyzing historical data about the individual caller and the skill set of customer service representatives to optimize the routing of the call. As calls come in they are assigned to a customer service representative based on their expertise and past performance, improving customer response and retention rates.

In May 2012, Assurant launched solar project insurance for developers of mid-size (100 kW to 3 MW) solar projects.