Monday, 22 October 2012

Take Time to Reflect on Your Insurance Marketing Strategies

As you work on building your insurance marketing strategy, it is important to reflect on what you have done so far. Increasing your visibility online and reaching out to your audience is a daily job. However, you should be using the tools and resources you have available to your advantage. This will help you understand the perspective of your community and what they want from your insurance agency.
Reflection of your strategy can allow you to see the positives and negatives of your methods. In addition, you can change your results and create more satisfaction amongst your agency and customers. This will help you move towards your desired goals. You should always make time for reflection because it will allow your company to learn and grow for the better.

One way to reflect more effectively is by asking yourself questions. Consider applying the following list to your marketing and social strategy so you can find out what you can improve on:
  • What worked? Why?
  • What didn’t work? Why?
  • How can I use this experience?
  • How does this experience relate to other situations and what can I learn?
  • Knowing what I know now, what would I do differently next time?
When you think more broadly, your reflection time will become much more beneficial. You can even have your team participate in a brainstorming session. As a leader, learning and reflection provides you with the powerful opportunity to create a more effective, productive, and successful insurance marketing strategy that you and your community can rely on.